1. Quote
2. Get to the Point!
3. Life Upgrade Coaching Questions
4. ~o^o~ Resources |
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If you can’t write your message in a sentence, you can’t say it in an hour.
Diane Booher |
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| a five minute motivational newsletter | November 28, 2008
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Get to the Point! |
How do you get to the point so people remember the messages you send? The Heath Brothers, in their terrific best seller Made to Stick, give an example of a Journalism class assignment at Standford University years ago that illustrates how important it is to bring the message to your audience/ideal clients. This exercise was one of those ‘aha’ moments that taught them a life lesson.
The professor gave them this paragraph and asked them to write the first sentence lead for the school newspaper: “Kenneth L. Peters, the principal at Beverly Hills High School, announced today that the entire faculty will travel to Sacramento next Thursday for a colloquium in new teaching methods. Among the speakers will be anthropologist Margaret Mead, college president Dr. Robert Maynard Hutchings, and California governor Edmund ‘Pat’ Brown.”
The budding journalist sat at their typewriters and pecked away at the first lead of their careers. The various leads included starting with the governor being there to when, where and why they were going. The professor collected all the various leads and scanned them quickly before he said,” The lead is: There will be no school next Thursday.
Wow! What a groundbreaking moment. That is the message that every student reading the paper wanted to hear. The ‘who, why and where’ was just additional information. That was definitely NOT the message. So the message is not about stating the facts – the message is figuring out the most important point for your readers.
What is your point in sending a message? If you are clear on that, all your messages will be memorable!! |
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Life Upgrade Coaching Questions |
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Can you summarize your message in one sentence? |
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Is your message one your readers care about? |
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Will your message inspire your readers to take action? |
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Check Out |
2009
— Wednesdays —
January 14 and 28
February 11 and 25
March 11 and 25
April 15 and 29
May 13 and 27
2:00 ET, 1:00 CT,
12:00 MT, 11:00 PT
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Twelve Keys to Group Coaching Success With Coaching a 2.4 Billion dollar business in the US alone, group coaching is the way to leverage your reach in the market, leverage your time, increase your income and provide a new challenge and inspiration in your business.
Next group begins in January of 2009. Ginger Cockerham, MCC, started coaching in 1995, and has been coaching groups in companies and organizations since 1997. |
1. Twelve Keys Group Coaching Success is a six-month program that includes all the tools and skills you need to successfully launch and coach your groups. Group Coaching is not simply an intuitive process there are some things you need to know!
2. Each week we incorporate key topics, report on successful implementations, learn new proficiencies, inspire and encourage each other and coach around obstacles and opportunities.
3. You will receive extensive materials, worksheets, templates, proposals, agreements, flyers and group coaching presentations so that when you finish you have your own “group coaching manual.”
4. Laser-coaching sessions for each person help you eliminate obstacles and maintain momentum.
5. Each program group is limited to 10 people so that we have an interactive and creative environment with lots of time to customize your practice.
6. The six-month program of two 60-minute sessions per month with Ginger offers one off-week session with group members. The cost is $295.00 per month (charged at the beginning of each month). This gives you the opportunity to create and launch your own groups during the program and co-create with others who are on exactly the same path. Join a group now. |
Corporate Solutions Learning Group
Teachers College Columbia University
Developing and Enhancing Group Coaching Skills:
A Scalable Solution for Creating Organizational Cultures that Promote Growth & Development
ORLD 5819.004/CRN 51967
Onsite Dates: Friday Jan. 30, March 6, May 1
Online: February 6, 27; March 27; April 3, 17, 24
4 - 5:30pm
3 credits @ $1,085 per credit or 3.0 CEUs for $1,495
Instructors: Ginger Cockerham & Zuno Kristal
This is a unique course at Teachers College with a highly experiential approach, that combines face to face learning and interaction combined with teleconferencing practicums. It introduces and develops coaching skills in general and Group Coaching expertise in particular. The course is an excellent opportunity for students, coaches, executives and HR professionals to develop and hone their coaching skills for team and group coaching. Almost anyone can work with a group, but very few people can create a coaching environment for effective group interaction and results. There are three on-site meetings at Columbia Univ. in New York. The remaining meetings are virtual on-line meetings.
If you have questions, please contact Ginger at ginger@coachginger.com or 214-342-3346. |
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~o^o~ Resources |
Creating, Collecting and Coaching Groups by Ginger Cockerham below. |
Made to Stick by Chip Heath & Dan Heath |
| Iconoclast by Gregory Berns – order here. |
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| Click here to check out David Woods’ new E-Book on 10 Super Coaches (including Ginger). |
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Master
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Teleclass
Leader
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Certified
Mentor Coach |
CoachVille Certified
Mentor Coach |
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